Exciting changes are underway regarding the Onan brand. To strengthen the worldwide tie with Cummins Inc., its parent company, Onan Generators is pleased to announce that its brand name is changing to Cummins Onan, a name that demonstrates Cummins� commitment to power generation. Like other global companies, Cummins Inc. is moving to a one company, one voice strategy. This new direction is creating a stronger, more diversified and globally recognized brand. The new branding will be introduced in early 2007 with advertisements in major industry and consumer publications.
The Cummins Onan brand will replace the Onan name on all marine, RV, commercial mobile, residential standby and portable generator products. A new logo typographic treatment has been developed that integrates the Cummins Onan brand with the Cummins logo, which will appear on products and communications. To go with the new name comes a new look on the web site, www.cumminsonan.com, and new tagline to introduce the new positioning statement: Performance you rely on™.
Beyond that, nothing else will change. Customers can rest assured that the Cummins Onan network will continue to provide the same high quality parts and products, expert sales assistance and superior service we always have.
About Cummins Onan Cummins Onan Generators is a brand of Cummins Power Generation, a subsidiary of Cummins Inc. Cummins Inc. (NYSE: CMI), a global leader that manufactures, distributes and services engines, fuel systems, controls, air handling, filtration, emission solutions and electrical power generation. Headquartered in Columbus, Indiana, (USA) Cummins serves customers in more than 160 countries through its network of 550 company-owned and independent distributor facilities and more than 5,000 dealer locations. The Cummins Onan brand is found on generators and products manufactured for the RV, marine, commercial, residential and portable generator markets. Press releases can be found on the web at www.cumminsonan.com
